ProtectionJan 7 2025

Half of protection advisers predict rise in demand

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Half of protection advisers predict rise in demand — © Getty Images/iStockphotoOnly 31 per cent of respondents predicted that demand will retain similar levels to 2024 and 18 per cent said that there will be a fall in demand.

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Over half (51 per cent) of income protection advisers anticipate that demand will rise in 2025, research from The Exeter has found.

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Income protection