Your professionJan 14 2025

‘We are a referral service for high intent consumers, not lead generators’

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‘We are a referral service for high intent consumers, not lead generators’ — © Carmen Reichman/FT(L-R Jeff Lange and Buddy Keville)

Alina Khan

TFAS does not see itself as a lead generator but rather as a “referral service for high intent consumers, seeking financial advice,” according to Jeff Lange, the firm’s chief executive.

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‘We are a referral service for high intent consumers, not lead generators’

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